Animation Chico Film Festival Brand Identity and Merchandise: 2022
Using the idea of an animation smear to create a whimsical character for the festival with a warm/cool color pallet, I came up with a character I call Chichi which incorporates symbols from the city of Chico, Ca: The 'hand' tail represents a beloved sculpture in town called "Our Hands" and the emblem on the hat is the Chico City of Trees icon. The rest is pure doodle imagination.
![](https://cdn.myportfolio.com/a4191904-9b43-4cad-9bee-941e455f3440/a49012a9-690b-41d0-8288-04c012edd91a_rw_3840.jpg?h=4b79f6c2aea9c46703691a8e48e9ee56)
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Badges layout options.
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Tees, Brochure, stickers, and badge merch.
![](https://cdn.myportfolio.com/a4191904-9b43-4cad-9bee-941e455f3440/b86975d5-74f9-4d87-bdcc-f045bf3b2aed_rw_1920.jpg?h=3c89371471a9b3468f3f7ee726be9be5)
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https://www.animationchico.com